Resources

Guides

Written to actually answer the question, not to rank for it. We'll add to this slowly, as we have something genuinely useful to say — not on a content calendar.

Useful answers, not content volume

Terminology

AEO vs GEO vs AIO vs LLM SEO — what's actually different

The honest version: they're overlapping names for the same underlying shift, not four separate services. Here's what each term actually emphasises, and what we do about it.

Coming once we have real data

What schema actually does (and doesn't do) for AI citations

Drawing on our own audit data once we've run enough of them to say something original rather than repeating someone else's study.

Coming once we have real data

How long citations actually last, by platform

A closer look at citation decay, tracked across our own monitoring clients rather than cited secondhand.

Want to go deeper?

See how we measure AI visibility.

Explore the methodology behind our audits and the evidence we use to make recommendations.