Most sites get AI visibility bolted on eight months after launch. We build it in from the first commit.
Built To Be Cited is our website build and rebuild service — the same Cited By Design methodology behind Get Cited, applied from the ground up rather than retrofitted later. We build the site and the visibility strategy together so nothing gets lost in a handoff between teams.
Why it matters
- A foundation build for existing sites that repairs legacy technical debt and visibility gaps
- A new or rebuilt site that is structured for AI retrieval from day one
- A transparent, honest approach that treats schema and structure as necessary groundwork, not magic
Why this exists as its own service, not just 'web development'
A regular build can look great and work well for years while still being invisible to AI systems — because most developers aren't building with AI retrieval in mind. We build the site and the visibility strategy from the same brief, by the same team, so nothing gets lost in a handoff between agencies.
Worth knowing, honestly
No overclaiming
Schema and structure are what we'd call foundational hygiene — necessary, but not a guarantee of citations on their own. What they do is remove the friction that stops other signals — content quality, brand mentions, authority — from working.
We won't tell you schema alone gets you cited, because the evidence doesn't support that claim. A company that gets its own methodology wrong isn't one you should trust with yours.
What you can expect
A practical delivery model designed to create momentum quickly.
Foundation Build
For an existing site, we implement the recommended fixes — schema, content structure, FAQ and answer-block content, and the technical cleanup needed to improve crawlability and machine-readability.
Site Build, Cited By Design
For a new or fully rebuilt site, we bring citation architecture into the design and build process from the start, rather than patching it on later.
Visibility-first rebuild
We align the build, the content model, and the AI visibility strategy so your website is built to support discovery, trust, and long-term citation performance.
What's included
Foundation Build
From £950 · one-off
For an existing site. Implements the recommendations from your Visibility Audit — schema markup, content structure, FAQ and answer-block content — repairing legacy technical debt and poor crawlability along the way.
Site Build, Cited By Design
Custom quote
For a new or fully rebuilt site. Every build gets the same citation-architecture discipline as our retrofits, just designed in from day one instead of patched on later. Quoted after a short discovery call, because builds vary too much by scope for a flat number to mean anything honest.
Who this is for
Founders building a new site
You want it done right the first time — not ranking well in Google while remaining invisible to ChatGPT and Perplexity because nobody thought about machine-readability at the build stage.
Companies with a site significant enough to rebuild
If patching won't cut it — legacy platform, years of technical debt, a structure that was never built for AI retrieval — a full rebuild makes more sense than a Foundation Build.
Let's scope your build
Plan the right build for your visibility goals.
A short discovery call, then a real quote — not a guess.